The design includes a sweet spot target and inscription reflecting the MacDowell vision, reminding players to Smile, Dream, Believe, Succeed. It also includes pointers for hitting your mark such as 'Target, Trajectory, Breathe, Head Down, Sweet Spot'.
 
This ball is one part of MacDowell's goal to grow the game of rugby. He looks to develop untapped talent and inspire young players to 'Dream, Believe, Succeed.'